There are countless memes, Internet jokes, and social media buzz about the retailer, Target, and its appeal to women.
It seems as if every mom in America looks at Target stores as their “happy place”, with its reasonably priced line of products created by talented designers, where you can buy a classy outfit, unique home products, and diapers all in the same trip.
But in the last few years, Target has been alienating a demographic that is its core base — middle-aged women, most with homes and children and crazy schedules that make them love a higher-end, one-stop-shop.
First, Target introduced its “transgender” bathroom policy, allowing men who identify as women to freely use women’s restrooms and changing rooms.
Then Target Corporation decided to remove gender-specific signage from within its departments — particularly in children’s clothing and toys — sparking outrage from traditional moms.
And now Target has released another liberal “in your face” campaign — Target “Pride” — a new line of clothing and accessories supporting the LGBT community.
When Target announced its transgender bathroom policy, they lost approximately $15 million in revenue due to the boycott of the store by traditional American families.
The company issued a statement of support for the LGBT community, saying, “We welcome transgender team members and [customer] guests to use the restroom or fitting room facility that corresponds with their gender identity.”
American families were rightfully outraged, and many have not returned to the stores since.
With their latest campaign, Target seems to be telling the traditional American family — and one of its core demographics, the American mother — that they don’t care what conservative parents think.
Progressives, feminists, and everyone in between seem to be all that Target cares about.
But this new campaign may really backfire as families steer their children clear of the aisles of rainbow-adorned products which may appeal to them — but that they do not understand the meaning behind.
LifeSite News reports:
The retailer is merchandising the gay agenda for the second year in a row, with rainbow-adorned shirts, pants, shorts, swim trunks, iPhone cases, and other items honoring Gay “Pride Month” in June.
The gay-affirming merchandise is accompanied by a promotional flyer with the promise: “For each PRIDE item sold, Target will donate 50 percent of the purchase price to GLSEN (the Gay, Lesbian, and Straight Education Network).”
Target’s “Take Pride” promotional campaign follows a controversial transgender bathroom policy allowing men to use women’s restrooms, changing rooms, intimate facilities, and vice versa. The corporate giant also eliminated all gender references in its toy and bedding departments, taking down “boys” and “girls” signs to support gender fluidity.
The new line includes every product imaginable, all covered in rainbows — and includes stuffed unicorns and other items that appeal to children.
Not only is this new campaign promoting the homosexual agenda to consumers, but it seems to intentionally be “targeting” children to accept alternative lifestyles as commonplace in today’s culture.
And Target’s own website shows its “Pride” in this new product line:
Those are the powerful words we at Target want all guests and team members — of every size, color, gender and sexual orientation — to hear as we head into Pride month this week. But let us be clear: to Target, pride doesn’t just start and end in June, it is a year-round commitment. And this year, we’re going all out, supporting Pride parades, events and merchandise — all grounded by one simple but powerful manifesto: “We’re not born with pride, we take pride.”
This latest campaign may thrill the left, but it may be the final nail in the coffin for the retail giant, who really doesn’t seem to understand who their everyday products appeal to.
Family organizations are already calling for another boycott of the retailer.
Target has not yet regained the losses sustained by its transgender bathroom policies, and it would be serving if their “pride” leads to their final demise.